Breitling: 140 YEARS OF FIRSTS

Breitling, one of the leading manufacturers of high-quality watches, celebrated its 140th anniversary with a remarkable event in the heart of Sofia. On March 6th, the Giulian boutique, located at 9 Saborna Street, became the center of attention, shining in yellow and blue - the symbols of the Breitling brand.

Giulian and Breitling organized a party in honor of the anniversary to celebrate the rich heritage and continuous evolution of Breitling, which began in the distant year of 1884. At a time when Switzerland was grappling with economic challenges, the founder of the brand, the young Léon Breitling, decided to create instruments to measure, divide, and master time. Thus began an epic story of success.

Since then, Breitling has continued to rise as a symbol of innovation and quality. Pilots, military personnel, divers, astronauts, athletes - all of them have found in Breitling a reliable companion that supports them in their adventures in the air, on land, and at sea.

The party was a tribute to the brand's long-standing history, filled with smiles, delicious food, and incredible emotions. Guests enjoyed the exceptional timepieces of Breitling, which were displayed for their pleasure and admiration. Representatives of the brand were there to greet all attendees and share the excitement for Breitling's 140th anniversary.

The guests immersed themselves in the world of adventures and expeditions that the brand offers, and enjoyed a specially prepared Breitling cake, which was a temptation for every appetite, as well as delicious mini burgers with the brand's logo, contributing to an atmosphere of joy and happiness throughout the evening.

The highlight of the evening was the unveiling of the exceptional Breitling Super Chronomat 38 Origins watch. This timepiece is not only exceptionally unique but also marks the beginning of an important mission for Breitling to preserve the beauty and life of the planet.

The brand aims to achieve this change by creating products and experiences that are not only impressive but also feature better materials, more efficient production, and sustainable packaging.

The Super Chronomat 38 Origins is a milestone on that journey. This watch features small-scale gold and lab-grown diamonds. These precious materials are traceable from their origins all the way to the watch on your wrist—and detailed in a provenance record that comes with your watch in a blockchain-backed NFT.

The Super Chronomat Automatic 38 Origins is not just a watch; it's a symbol of Breitling's commitment to sustainability and beauty. It marks the beginning of an exciting journey towards a better future, where innovation and responsible production combine beauty and sustainability in one product.

Giulian’s guests were among the few people who had the opportunity to see this watch outside of Breitling's boutique.

To conclude an unforgettable evening, Giulian made sure that each guest received a gift bag containing specially selected souvenirs provided by Breitling.

Giulian wishes Breitling a happy birthday and can’t wait to see what the next 140 years have in store for the brand.